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The same but different: Nikon announces Coolpix P7800 with EVF
Nikon has announced the Coolpix P7800, which sits at the top of its compact camera lineup, replacing last year’s P7700 as flagship zoom camera. The P7800 is extremely similar to its nominal predecessor, the most notable change being the addition of an electronic viewfinder.
For those with a short memory, P-series cameras prior to the P7700 had optical viewfinders. The P7700 got rid of that entirely, but gave users a fully articulating LCD in exchange. On the Coolpix P7800 the viewfinder has returned, in electronic form. The EVF has 921,000 dots and covers 100% of the frame.
Other specifications are more or less unchanged compared to the P7700. The camera is built around a 28-200mm (equivalent) F2-4 zoom lens, and features a fully-articulating rear LCD screen, and has plenty of manual control and exposure options, at an MSRP of $549.99.
We had an opportunity to use a pre-production P7800 recently, and our overall impression was positive. From a handling point of view the new camera is extremely similar to its predecessor, with the only major differences being the new viewfinder and the lack of a Quick Control dial, which was removed to make room for the EVF. This, coupled with the fully-articulated rear LCD makes the P7800 a potentially attractive option for anyone looking to step up from a more basic point and shoot, or as a second body alongside an entry-level DSLR. Canon’s PowerShot G16 offers neither, and its imprecise tunnel-type optical finder is a poor substitute. What the G16 does offer though is advanced built-in Wi-Fi functions and speedy performance with impressively responsive AF.
We haven’t used a final shipping sample of the P7800 yet, but we understand that its processor is unchanged compared to the P7700. As such, we worry that the P7800 might share its predecessor’s relatively slow operation when shooting Raw files – with anything other than a fast, recent UHS-I SD card, at any rate. Obviously, though, we’ll be curious to see how the P7800 performs when we get hold of a final shipping sample.
MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. announced the COOLPIX P7800, the latest addition to Nikon’s Advanced Performance COOLPIX lineup that offers Nikon’s optical excellence and versatile high-performance features in a portable, compact body. Equipped with both automatic and advanced features, the P7800 presents a high-powered and intuitive option for those who want superior image quality and performance, without sacrificing creative control. Packed with innovative features, including a large 12.2-megapixel CMOS sensor, a fast maximum aperture f/2.0 lens and new electronic viewfinder, the P7800 captures images and HD video with elegance and precision, even in difficult low-light shooting scenarios.
“This addition to the Advanced Performance COOLPIX series affirms Nikon’s commitment to integrating our storied optical legacy into powerful yet compact cameras,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The new COOLPIX P7800 will allow photographers of every level to explore their photographic potential while capturing top-class images and Full HD video.”
Elite Performance and Optics
The COOLPIX P7800 sports a large 1/1.7-inch 12.2-megapixel backside-illuminated CMOS sensor and a versatile 7.1x zoom range (28-200mm equivalent). This combination ensures the capture of stunning images and Full HD video in a variety of difficult shooting environments. Whether shooting portraits, landscapes or documenting the family vacation, the P7800 is the ideal compact camera for almost any occasion.
Low-light performance is bolstered by a blazing fast f/2.0-4.0 glass lens that lets more light in, allowing the user to shoot with faster shutter speeds, and providing sharper results, even without the flash. Additionally, lens-shift Vibration Reduction (VR) in the lens helps create consistently steady and clear shots when shooting handheld, even while moving. For moments when speed is of the essence, the COOLPIX P7800 also features extremely fast continuous shooting, at 8 frames-per-second (fps) for up to six shots, allowing the user to be ready for every memorable, fleeting moment.
The camera is also capable of pristine Full HD 1080p video recording with stereo sound. While recording, the P7800 allows effortless optical zoom and presents several in-camera special effects as well as manual controls affording incredible video potential.
Controlled Precision for Every User
The Nikon COOLPIX P7800 presents a portable, practical and powerful compact camera option for the casual or advanced shooter looking to capture photos with precision and confidence. For capturing a fast moving soccer match or documenting the family vacation, a variety of useful scene and shooting modes are at the user’s disposal to help custom tailor the camera’s settings for a number of different shooting situations. An intuitive menu and external control system make it easy to navigate and control with ease.
For more advanced users who seek the ultimate in creative freedom, the COOLPIX P7800 offers complete creative controls that afford any photographer the ability to customize every shot. The P7800 is equipped with full manual controls (P,S,A,M) and the ability to capture RAW files, enabling the user to capture and edit uncompressed images. Styled in a classic design with a litany of external analog controls and mode dials for convenient access, this potent compact camera provides the uncompromising control that enthusiasts and professionals covet, clearing the way for the capture of beautiful images and Full HD video. Much like other Advanced Performance COOLPIX offerings, the P7800 is also compatible with many Nikon accessories, including Speedlights and external GPS units.
Capture and Share with Ease
Framing unique and accurate shots is streamlined with the addition of a new high-resolution eye-level electronic viewfinder (EVF) that makes shooting, even in bright sunlight, enjoyable and easy. More creative composition perspectives are possible with the use of a versatile high-resolution 3-inch Vari-Angle LCD screen that can help frame anything from dynamic overhead shots to low-point-of-view macro photos as well as great candid photos of kids and pets.
When using the optional WU-1a Wireless Mobile Adapter*, users can easily shoot and share via Wi-Fi® to compatible smartphones or tablets. Pairing with the free downloadable Wireless Mobile Utility application*, the WU-1a enables the seamless transfer of images and videos for easy sharing and viewing with friends and family.
Price and Availability
The Nikon COOLPIX P7800 will be available in September 2013 for a suggested retail price (SRP) of $549.95**. For more information about this COOLPIX camera or other Nikon products, please visit www.nikonusa.com.
In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.
*WI-FI SPECIFICATIONS AND COMPATIBILITY
This camera’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. For compatibility and to download the application, please visit:
**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.
ที่มา : dpreview.com
